Survey Campaigns That Journalists Actually Cover
You can feel the collective eye roll when a journalist opens yet another survey pitch that claims to have “groundbreaking insights” about what people eat for lunch. The truth is, good surveys do get coverage, because good surveys answer a…
Building Journalist Relationships Without Being Annoying
Journalists have memories like steel traps and inboxes like overstuffed closets, which means your message needs substance, timing, and a steady hand. The goal is not to become a familiar pest. The goal is to become a familiar help. If…
Leveraging Product Hunt and Reddit for Earned Media
If you want attention that feels deserved rather than purchased, you need places where curious people already gather, sniff out what is new, and talk about it without a script. Product Hunt and Reddit are two of the most potent…
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