Launch Playbooks: Digital PR for New Products and Features
Introducing anything new into the wild is equal parts science experiment and thrill ride. One misstep and your novelty fades before the first customer tweet. One stroke of genius and you trend all week. That razor-thin margin for glory is…
Survey Campaigns That Journalists Actually Cover
You can feel the collective eye roll when a journalist opens yet another survey pitch that claims to have “groundbreaking insights” about what people eat for lunch. The truth is, good surveys do get coverage, because good surveys answer a…
Building Journalist Relationships Without Being Annoying
Journalists have memories like steel traps and inboxes like overstuffed closets, which means your message needs substance, timing, and a steady hand. The goal is not to become a familiar pest. The goal is to become a familiar help. If…
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