Leveraging Product Hunt and Reddit for Earned Media
If you want attention that feels deserved rather than purchased, you need places where curious people already gather, sniff out what is new, and talk about it without a script. Product Hunt and Reddit are two of the most potent…
Measuring Digital PR: From Mentions to Revenue
You can earn glowing headlines all day, but only one thing keeps the lights on, revenue. The trick is turning the noisy world of coverage into numbers that a CFO will not only accept but actually repeat in meetings. That…
In-House vs. Agency: Choosing the Right Digital PR Model
You want attention from the right people, at the right time, for the right reasons. That is the heartbeat of modern communications, and yes, it includes Digital PR. The tricky part is deciding who should carry that heartbeat forward. Do…